Field Marketing Manager - North America

July 30

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How teams delight their customers, engage their teams, and build stronger businesses 🤝

SaaS • Email collaboration • Customer Service • Management software • Shared Inbox

201 - 500

Description

• Plan and execute our field marketing events across hosted in-person events, trade shows, conferences, and virtual events. • Own the end-to-end event management process, including venue selection, vendor management, event logistics, promotional strategy, follow-up strategy, and reporting. • Partner closely with sales leaders to develop pre-event outreach and post-event follow-up strategy and materials. • Collaborate with the marketing team to develop event content and creative, promotional assets, collateral, and more. • Own internal communications, sales enablement, event staff training, and post-event retrospectives. • Manage and track quarterly event budget and spend. • Measure, analyze and report on the performance of events, providing regular updates and insights. • Research new event opportunities across key industries and buyer personas.

Requirements

• 3+ years experience in B2B field marketing or event marketing • Experience planning and executing in-person and virtual events • Experience with a variety of marketing channels and tactics to drive attendance and engagement • Proven track record of partnering with sales leaders and teams to hit pipeline targets • Excellent interpersonal and communication skills • Strong project management skills with the ability to manage multiple priorities and deadlines • Willingness to travel