Senior Manager, CRM & Lifecycle Marketing

September 10

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Description

•CRM Vision, Develop ambitious growth targets and a CRM roadmap that delivers a step-change in scale and impact to Gametime’s business and customer experience. •Talent Development. Coach and motivate a high performing team of CRM professionals to unlock incremental growth with consistent iterative testing, following best-in-class experimentation practices. •Customer-First Advocacy. Understand the interests and behaviors of our customers to segment them and create personalized journeys. Develop segmentation strategies that can extend to paid media, product and creative to proactively drive activity in the customer lifecycle. •Strategic Leadership. Align CRM with the company’s overall strategy, objectives, and goals, partnering with Finance and leadership to maximize our customer file against operating plan targets. •Operational Excellence. Partner with data, creative, product, and other departments on prioritization and implementation of CRM projects, ensuring flawless execution. •Collaboration. Lead advocacy for CRM by sharing insights and recommendations with cross-functional teams and leadership, inviting collaboration on our CRM channels experience. •World Class Programming. Set best-in-class practices for our customer experience and communications look-&-feel. Manage vendor relationships and negotiations.

Requirements

•A deep understanding of lifecycles, segmentation, analytics, and user behavior •Experience with Braze or similar CRM platforms •8+ years of experience with email, mobile push notifications, and SMS marketing campaigns. Experience with both Mobile Apps and eCommerce a plus. •3+ years of experience managing a team within CRM •A data-driven approach toward increasing engagement and improving lifetime value •High degree of comfort rolling up your sleeves to get into the details with your team, including working with SQL, experimentation models, and customer analytics •Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. •You understand what questions to ask to get to the answer when working with analysts to uncover learnings that will propel performance

Benefits

•Flexible PTO •Equity •Medical, dental, & vision insurance •Life insurance and disability benefits •401K, HSA, pre-tax savings programs •New equipment setup provided •Diverse Family-forming benefits through Carrot Fertility •Wellness programs •Tenure recognition