Manager, B2B Marketing, Websites & Digital Retailing

September 7

🏡 Remote – New York

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Logo of Cars.com

Cars.com

Driving the future of automotive retail.

Digital Marketing • Automotive Online Advertising • Automotive Industry • Mobile Marketing • Automotive Online Marketplace

1001 - 5000

Description

• The Manager, B2B Marketing plays an integral role in Dealer Inspire B2B product solutions and how they are experienced by our Dealer and OEM customers. • You will lead the introduction of disruptive website and digital retailing solutions to the automotive industry through product go-to-market and sales enablement. • You will manage a Strategist and work in concert to provide Marketing support to the business. • As a strategic leader of Dealer Inspire product solutions, you will champion the growth of our websites business as well as our digital retailing solutions.

Requirements

• Bachelor’s degree or equivalent work experience • 7+ years of product marketing and sales enablement experience; people management experience preferred • SaaS, websites and/ or digital retailing experience with demonstrated ability to distill complex product and feature sets to simple concepts and messaging • Problem solving skills to identify the connective tissue between customers’ business challenges, our products and solutions, and our business goals • A collaborative mindset with the ability to sit at the intersection of many departments in our business and leverage that position to mobilize cross-functional teams to take on transformative challenges. • Analytical thinker, able to create a vision for demonstrating value propositions through a variety of marketing performance and user data, generating a wealth of Sales and Client data through team actions, and then leveraging that data to drive powerful recommendations for the business. • Excellent communication skills, with the ability to manage up, down and across • Strong written and verbal presentation skills with a confidence in speaking to large sales teams, external clients and mid-exec level. • A balance of organization and consistency with a creative flair for creating internal and external communications campaigns that drive results.

Benefits

• Medical, Dental & Vision Healthcare Plans • 401(k) with Company Match + Immediate Vesting • New Hire Stipend for Home Office Set-Up • Employee Stock Purchase Program • Generous PTO • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day • Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

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