Director, Business Strategy and Development

July 30

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Goodway Group

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90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.

Digital Advertising • Online Advertising • Programmatic Media • Real Time Bidding • Social Media Advertising

201 - 500

Description

• Drive Revenue Growth: Oversee strategies and processes for new business development that directly drive revenue growth and demonstrate Goodway’s value proposition in the market. • Consultative Client Engagement: Consult with clients to identify their business objectives and marketing challenges. • Industry Expertise: Maintain a strong understanding of changes in our clients’ industries and evolving needs. • Network Building: Develop a network of key, strategic relationships within the marketing leadership ecosystem. • Pipeline Management and Partnerships: Maintain an ongoing pipeline of new business prospects in Salesforce. • Transition and Collaboration: Transition client relationships to the Client Services team, serving as an executive advisor. • Pricing and Legal Expertise: Lead pricing conversations and contract negotiations for new business wins. • Industry Leadership: Establish yourself as a knowledge and thought leader across the industry.

Requirements

• Insight-Driven Thought Leader: Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights. • Consultative Approach: Build new business relationships by understanding client needs and providing strategic recommendations. • Business and Market Acumen: Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies. • Digital Acuity: Familiarity with adtech and martech landscapes (LUMAscapes). • Trusted Network: Established, trustworthy presence in the market with a network of deep client relationships. • Growth Mindset: Embrace a growth-oriented and entrepreneurial spirit. • Expert Communicator: Polished communication and storytelling skills, capable of representing the big picture. • Negotiation Skills: Solid negotiation skills with expertise in pricing models, scoping business, and legal contracts. • Collaboration: Ability to collaborate effectively with internal stakeholders to drive new business opportunities.