Senior Growth Marketing Manager

August 14

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Better Homecare, Better Health

Healthcare • Home Care • Software • Technology • Homecare software

501 - 1000

💰 Private Equity Round on 2021-09

Description

• Design, execute, measure, iterate and scale inbound and outbound integrated campaigns and programs that drive lead generation and lead nurturing and align with sales goals. • Partner with the content marketing team, drive the development of high-performing, reusable demand content that educates, engages, and inspires our target buyers to action. • Collaborate with our sales team and internal SMEs to incorporate our most important value messages that accelerate the purchase journey with our target buyers. • Develop email nurture programs segmented by persona and stage of buyer journey that complement sales outreach cadences. • Establish reports and dashboards for tracking performance of partner and customer expansion efforts. • Monitor, analyze, and report KPIs to ensure marketing initiatives achieve objectives and course correct when needed. • Continuously optimize programs and channels through experiments and A/B tests to improve conversion rates across multiple channels. • Partner with Sales leadership to assess our entire customer acquisition process and buyer journey to identify, champion, and drive the cross-functional execution of optimizations that will drive greater conversion and scale in the business. • Own the results and effectively communicate projects and their outcomes to relevant stakeholders in the business.

Requirements

• 5 to 8 years of SMB SaaS experience in demand generation or integrated marketing required. • Homecare or home healthcare marketing experience is a big plus. • Understanding and appreciation for the big picture (market, customers, company) but also the details to execute effective growth programs. • Ability to set and objectively measure your efforts to drive continuous, data-driven improvement. • Creativity, strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market. • A collaborative mindset – you love working with your fellow marketers and sales teams and incorporating relevant feedback. • An owner mentality – you take complete ownership of your tasks and champion efforts to get them to successful completion. • Flexibility and adaptability – you are calm and effective under pressure and can pivot quickly. You excel at prioritization and proper evaluation of situational urgency. • Focus and drive – you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute. • Experience with Salesforce, HubSpot, and other marketing tools.