Head of Growth and Retention

August 27

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Description

• Develop and execute comprehensive growth strategies to drive customer acquisition, retention, and revenue growth • Create and own a strategy to grow our top of funnel audience and manage our customer retention • Collaborate with cross-functional teams, including sales, engineering, and creative, to align marketing initiatives with business goals and ensure a maximized lifetime value • Optimize marketing campaigns based on performance metrics, such as conversion rates, using data-driven insights to improve results continuously • Create effective post-acquisition strategies to activate new users and drive customer retention, engagement, and upsell • Conduct market research and competitive analysis to identify growth opportunities and stay ahead of industry trends • Monitor and analyze marketing performance data to identify trends, opportunities, and challenges and make data-driven recommendations for marketing optimization and growth strategies • Provide regular reports and updates on marketing performance and key metrics to senior management

Requirements

• Proven experience in growth marketing, preferably in a fast-paced startup or scale-up environment • 3+ years of experience in digital retention marketing and experience with high growth direct-to-consumer digital products • Strong analytical skills and experience with data-driven marketing, including A/B testing, performance tracking, and optimization • Experienced with Conversion Rate Optimization strategies • Demonstrated experience working with cross-functional teams • Excellent communication skills, both written and verbal • Results-oriented mindset with a track record of achieving or exceeding marketing goals • Ability to work in a dynamic environment, adapt to changes, and manage multiple projects simultaneously

Benefits

• Work from anywhere - this is a remote opportunity • A competitive salary that values you and your unique skill sets • Career advancement & professional development opportunities to help you reach your full potential • Flexible work arrangements to support work/life balance