Manager, Trade Area Marketing

Yesterday

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International Cosmetics & Perfumes, Inc.

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The vision of ICP is to inspire our clients through beauty innovations and the narrative of luxury.

Manufacturing and Distribution

201 - 500

Description

• Lead the strategic planning of the seasonal promotional calendar. • Manages the Events & Promotional Calendar – review, submission, and recapping. • Plan and own budget a $2M+ annual promotional budget. • Cultivate and maintain effective business relationships with Retail Partners and Field Management Teams to review/negotiate co-op proposals. • Maintains seasonal promotional collateral forecasts based on programming needs/historical programs, notably sampling and other no-cost activations on retailer.com and in store. • Work in partnership with Marketing in the in - house coordination of store events: including, but not limited to sales components, marketing support, collateral requests, and booster orders. • Develop, budget, and maintain seasonal gratis and contests with in-store sales support. • Liaise with Regional Sales Directors to optimize all aspects of the business including new product launch and planning, retail & promotional strategies. • Negotiate corporate visual activations in-store at retail accounts. • Partner with Boutiques team to plan out seasonal activations or execute ad-hoc opportunities that arise. • Carries out weekly, monthly ongoing communication to sales team. • Coordinates conference calls with corporate members to discuss event strategy by quarter. • Review and communicate quarterly event results of advertisement, visual weeks & events. • Conduit for open projects; manage expectations between internal team and retail partners. • Partner with marketing team to understand all aspects regarding new product launches.

Requirements

• Bachelor’s degree in business, Marketing or relevant required • 3-5 years of relevant experience • Experience working in the luxury, beauty or fragrance industry experience strongly preferred • Innovative thinker and approach to business • Excellent MS Office applications required • Strong interpersonal skills and communication both verbal and written • Attention to detail and organization skills are always critical • Possesses strong leadership qualities • Skilled at successfully organizing, prioritizing, and managing multiple projects • Ability to work in an entrepreneurial, fast-paced environment while being adaptable to change • Comfortable working with a small team and willing to take on new challenges/opportunities as they arise

Benefits

• Medical • Dental • Vision • 401(k) • Paid time off • Employee discounts • Much more!