Specialist, Performance Media

August 30

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Influential

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Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner$1. .$1

Digital Media • Social Media • Influencer Marketing • Data

201 - 500

Description

•Responsible for strategy, execution, performance, and reporting of paid campaigns across platforms. •Assist in day-to-day stewarding of media activity on assigned campaigns. •Manage the creation and execution of various media strategies. •Build, deploy, track, and optimize paid social campaigns. •Assist with designing A/B testing, brand lift surveys, and other attribution measurements. •Collaborate with team members to ensure pacing and delivery of campaigns. •Analyze campaign performance and make recommendations. •Develop strong working relationships with media sales partners. •Maintain detailed records relevant to campaigns. •Stay aware of new marketing platforms and techniques.

Requirements

•Bachelor's degree and 3-5+ years of experience in paid social media. •Demonstrated enthusiasm for influencer marketing / paid social and a strong desire to learn & build knowledge of social media attribution, social analytics & target audience strategies. •Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers. •Proven ability to optimize media spend to drive key business results and manage large social media budgets ($150-$350k/mo). •Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more. •Strong Microsoft Excel experience

Benefits

•Remote company - work from home! •Competitive compensation •Flexible time off with inclusive holiday benefits •Comprehensive medical, dental & vision insurance for employees •Fully vested 401(k) matching •An awesome collaborative work culture, a diverse team, and more!