Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)

Influential

Account Manager

Manage client campaigns for the largest influencer marketing company.

•Driving the overall success of campaigns ranging in budget and complexity for clients across beauty, QSR, auto, CPG, finance, gaming, hospitality, and more by collaborating closely with the operations and sales teams
•Partnering with sales to understand client objectives, strategies, and goals; providing guidance on best practices based on platform and vertical and anticipating client needs
•Navigating challenges within the execution process with ease; proving thoughtful solutions for roadblocks encountered on any given project
•Building new materials for the use of the account management department and beyond; improving processes for more seamless execution of campaigns
•Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
•Staying on top of the workflow and completion of tasks in our project management platform
•Organizing timelines, creative concepts and paid media strategies for campaigns ranging anywhere from a one day to a one year flight
•Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
•Educating sales and clients on Influential’s core offerings, current industry trends and technologies
•Developing and fostering strong relationships with clients
•Managing the monthly billing reconciliation process with finance

Manager, Account Management

Manager of Account Management for campaign execution at a top influencer marketing company.

• Influential is seeking a Manager, Account Management for campaign execution.
• Drive the overall success of campaigns for various clients.
• Partner with sales to align on client objectives and strategies.
• Tackle roadblocks in campaign execution with thoughtful solutions.
• Prepare reports and analyze ad performance recommendations.
• Organize timelines and media strategies for campaigns.
• Develop and maintain relationships with clients while mentoring junior members.

Performance Marketing

Specialist in media campaigns for the largest influencer marketing company.

•Responsible for strategy, execution, performance, and reporting of paid campaigns across platforms.
•Assist in day-to-day stewarding of media activity on assigned campaigns.
•Manage the creation and execution of various media strategies.
•Build, deploy, track, and optimize paid social campaigns.
•Assist with designing A/B testing, brand lift surveys, and other attribution measurements.
•Collaborate with team members to ensure pacing and delivery of campaigns.
•Analyze campaign performance and make recommendations.
•Develop strong working relationships with media sales partners.
•Maintain detailed records relevant to campaigns.
•Stay aware of new marketing platforms and techniques.

Specialist, Performance Media

Manage paid social campaigns for Influential, leveraging influencer marketing expertise.

• Responsible for strategy, execution, performance, and reporting of paid campaigns across social platforms.
• Build, deploy, track, and optimize paid social campaigns to achieve business results.
• Assist with designing A/B testing and brand lift surveys to drive business results.
• Collaborate with team members for campaign delivery and performance reporting.
• Analyze campaign performance and make recommendations based on analysis.
• Develop media strategies to drive key business results such as brand awareness.

Manager, Performance Media

Sourcing and pitching influencers for campaigns at the largest influencer marketing company.

• Own the influencer sourcing process and become our resident expert on Influential's proprietary and third-party sourcing technology tools
• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Leverage data and insights to successfully position recommended talent to clients
• Continue to build relationships with talent and talent managers/agents in the industry; attend industry events and meetings to keep up with current trends of the influencer landscape
• Expand our current pipeline of content creators, identifying the potential in new talent as well as handling established talent
• Lead influencer discussion across relevant teams; effectively communicate influencer needs and recommendations between Account Management, Campaign Management, Creative, Media Strategy, and Sales

Associate, Creator Partnerships

Lead campaign execution for Fortune 500 clients in influencer marketing.

• Helping to drive the overall success of campaigns ranging in budget and complexity for clients across beauty, QSR, auto, CPG, finance, gaming, hospitality, and more by collaborating closely with the operations and sales teams
• Participating in client campaign kick-off calls to outline influencer selection and execution details
• Navigating campaign roadblocks and challenges by providing actionable solutions
• Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
• Staying on top of the workflow and completion of tasks in our project management platform
• Organizing timelines, creative concepts and paid media strategies for campaigns ranging anywhere from a one day to a one year flight
• Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
• Educating sales and clients on Influential’s core offerings, current industry trends and technologies
• Developing and fostering strong relationships with clients by building rapport that earns the respect of more senior clients through delivery and focus on detail
• Managing the monthly billing reconciliation process with finance
• Mentoring junior team members and sharing learnings across the Account Management discipline

Specialist, Account Management 

Implement strategies and execute campaigns for Fortune 500 clients using influencer marketing.

• Implement the day-to-day creator strategy and campaign execution for Fortune 500 clients.
• Support the campaign management team with the development and execution of influencer marketing campaigns utilizing proprietary technology to connect top brands with a broad network of influencers.
• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the campaign management team and other key internal groups on each account to ensure client needs are being met
• Oversee Influencer casting, negotiation, contracting, and content management across different brand campaigns.

Sourcing and pitching influencers for campaigns leveraging data and insights.

Source and pitch luxury creators for high-end hospitality campaigns.

• Own the creator sourcing process and become our resident luxury expert on Influential’s top luxury hospitality account
• Strategically identify luxury talent for campaigns in a way that maximizes ROI and achieves brand/client KPIs
• Leverage data and insights to successfully position recommended talent to clients
• Continue to build relationships with talent and talent managers/agents in the industry; attend industry events and meetings to keep up with current trends of the creator landscape
• Expand our current pipeline of luxury content creators, identifying the potential for new talent as well as maintaining strong relationships with established talent
• Lead creator discussion across relevant teams; effectively communicate creator needs and recommendations between Account Management, Campaign Management, Creative, Strategy, and Sales

Influential Jobs in New York City

Influential

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Manager, Performance Media

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Associate, Creator Partnerships

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Specialist, Account Management

Influential

Manager, Account Management

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Associate, Creator Partnerships

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Specialist, Creator Partnerships

Influential