Senior Product Marketing Manager

August 25

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Insightful

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#1 fastest growing employee monitoring and time tracking solution

Employee Monitoring • Time Tracking • Automated Time Tracking • Time Analysis • Productivity Tracking

51 - 200

Description

• Develop a deep expertise of our customers' needs, challenges, and behaviors • Leverage deep knowledge of our customer's needs to refine product positioning, packaging, and pricing strategies • Follow and analyze market trends to position Insightful product, competitor activities, and potential for new products and services • Partner closely with Demand and Sales to align our GTM strategy with our growth objectives, using knowledge of our buyer's journey to inform our channels and tactics • Create and test strategic hypotheses and adapt strategies based on results • Collaborate with the creative team to develop content, collateral materials, and designs • Lead and mentor a team to implement marketing strategies effectively.

Requirements

• 5+ years of experience across product marketing, sales and/or strategy consulting • Understanding of the needs and desires of customers and translating those learnings into product and go-to-market strategies • A track record of becoming a subject matter expert on a market and customer • Extensive experience collaborating directly with creative teams, motivating them, and providing direction • Excellent written and verbal communication with the ability to combine complex content into a clear and cohesive story • Comfort with ambiguity and ability to operate successfully in a dynamic environment.