Sales Marketing Manager

April 18

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Intersection Co.

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We elevate experiences in cities, with a passion for enriching daily life for the people that live in them.

civic innovation • information technology products & services • advertising • smart cities • media

501 - 1000

Description

• Help shape the way we present our products and position our presence in our markets • Work directly with the Marketing Director and play a role in developing and improving marketing strategy to drive results • Lead cross-functional efforts across sales and visual design, to support the sales team and ultimately drive revenue • Serve as point person for media RFPs, offering strategic and creative insights as well as day-to-day project management to meet deliverables • Lead creation of sales and marketing materials, special offers, and collateral on a local, regional, and national basis • Craft compelling stories to accompany visual concepts alongside the Creative Services team for prospective clients and pitches • Directly manage the in-market Photographer • Work closely with Marketing Leads & others to collaborate on major projects to support sales • Work with Sales Managers to align marketing strategy with sales objectives, working with sales teams to ensure marketing tactics are contributing to overall revenue target success • Work closely with Marketing Managers across the company to share best practices and resources and collaborate on major projects • Have a strong understanding of our products, customer needs and pain points • Work cross-functionally to develop new advertising products, developing project plans from inception to launch • Develop an analytical lens to monitor market health and proactively recommend ways to improve revenue performance • Maintain an in-depth knowledge of competitive advantages against other media and competitors and position Intersection accordingly in all materials

Requirements

• 3-5+ years of relevant marketing experience; Agency or Media experience required; OOH experience a plus • Familiar with sales organizations and support structure with a keen focus on results • Current management experience(a plus) • Writing sample required with resume • Deep understanding and love of the East Coast with an intellectual curiosity in thinking about our cities as an advertising audience. Hyper local marketing experience in New York is required • Ability to think strategically and analytically to problem solve for our Marketing team & our clients • Highly creative, with excellent writing, organization, and execution skills • Passion for storytelling through the use of data analytics and market research • Record of getting things done, someone who will roll up their sleeves and plow through obstacles to meet deliverables and follow through on promises • Positive attitude and able to function across multiple teams, building relationships and gaining a holistic understanding of the business along the way