Senior Product Marketing Manager

August 10

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Kargo

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Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention$1. .$1

Mobile Advertising

201 - 500

Description

• As a Senior Product Marketing Manager, you’ll be a key driver for communicating Kargo’s high-impact display, OLV, and CTV products, features, and benefits to the market. • You’ll craft the messaging and positioning for new products through market research and through a key understanding of Kargo’s suite of customer-facing initiatives. • Spearhead post-product development marketing efforts including launch announcements, acting as the voice of the consumer, and having a deep understanding of the needs and desires of media buyers. • Partner with sales and product teams to develop special product packaging including pricing models, key messages, and value proposition. • Work closely with research and sales to conduct market analysis and studies to obtain an understanding of the competitive landscape and help establish product differentiators. • Serve as a key member of the team, driving the execution of go-to-market strategies to help enable the successful launch of new formats and capabilities. • Lead training sessions with internal & external customers for new products while communicating the value of our platforms, ads, and data products. • Work cross-functionally across teams including Product Management, Marketing, Strategy, Sales, Publisher. • Collaborate with other Product Marketing team members to organize and distribute customer newsletters around product releases and ongoing updates. • Maintains internal and external relationships with Kargo customers to ensure products, objectives, and tactics are properly communicated and represented. • Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle including one-sheets, case studies, whitepapers, and social posts. • Publish ongoing industry POVs around relevant topics and products in digital advertising.

Requirements

• 5+ years of professional experience in AdTech or related fields for product marketing and sales strategy • Highly organized with attention to detail • Proficient in Google Slides, Word, Excel, and PowerPoint • Strong communication skills, working closely with senior leadership • Skills in design, copywriting, product development, or public speaking are expected to be able to sell ideas well through creative and innovative presentations • Prefer working in a collaborative, cross-team capacity • Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment • Strong knowledge of the advertising ecosystem including CTV, OLV & high impact display • BA/BS degree or equivalent practical experience