Senior Account Executive, Multicultural

April 27

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M Booth runs on two words: Be Inspired$1. .$1

Public Relations • PR • Corporate • Consumer • Travel

51 - 200

Description

• Serve as embed on a portfolio of major skin/personal care brands and consult on brands across the agency that need integrated multicultural marketing support • Help craft strategies based on trends and insights that achieve brands’ multicultural marketing goals in a bold way and help with sell-in of this programming • Build and execute strategies for influencer campaigns that reach and resonate with multicultural audiences to achieve the clients’ objectives. Set KPIs, manage budgets, execute with excellence and spearhead reporting including analyzing results and identifying key learnings • Ideate and action creative concepts for multicultural campaigns and experiential moments that drive earned media and social • Produce influencer and press events including managing vendors, designing branded elements,developing messaging, and overseeing logistics. • Collaborate with agency partners including paid media, organic social, and shopper to optimize campaigns • Deliver excellent client service and account management • Counsel clients on cultural diversity and how brands can engage in authentic, relevant ways • Multitask across multiple initiatives while ensuring timeliness of deliverables and consistent client and internal communication • Continuously monitor for cultural and DEI trends that can help shape and inform client work

Requirements

• Bachelor’s degree or equivalent • Minimum 5-6 years’ dedicated experience in multicultural marketing inclusive of PR and influencer; experience in beauty, CPG and working as part of an integrated agency team (IAT) a plus • Bilingual (Spanish-speaking), a plus but not required • Proven ability to effectively organize multiple deadlines across accounts and teams • Ability to work independently and multi-task in a team-oriented environment • Positive and flexible attitude • Highly organized and detail-oriented • Strong communicator, creative thinker, and advanced writer • Reliable industry relationships (media, influencers etc.) • Experience building client relationships and client comms

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity. • Professional growth and development programs to help advance your career. • Comprehensive health care and wellness plans for your entire family • A 401(k) Savings Plan and Flexible Spending Accounts • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits