Senior Manager Content Marketing

2 days ago

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MediaRadar, Inc.

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Sales enablement platforms customized for media, and ad tech companies that help you close more deals.

ad sales intelligence and sales enablement

201 - 500

Description

• Develop and execute content marketing strategies that align with business goals and target audience needs. • Ideate and manage production of advertising-industry thought-leadership content across various formats, including video production, editorial thought leadership (eBooks, whitepapers, bylines), podcasts, webinars, event content activation and infographics. • Conduct research and analysis to identify content gaps and opportunities, and stay up-to-date with industry trends and best practices. • Collaborate with cross-functional teams, including designers, writers, and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines. • Manage content distribution channels, including email newsletters, social media accounts, and third-party platforms in collaboration with demand generation leadership to increase reach and engagement across target accounts across brand, agency, publishing and platform buyers. • Continuously test and refine content marketing strategies and tactics to improve results and drive business growth.

Requirements

• 5-7+ years in content marketing and/or production and program management role • External multimedia production agency, freelance design and editorial team management experience required • Experience in advertising, media, data insights, and/or analytics industry required • Have a passion for B2B content and have a keen eye for identifying upcoming trends • Strong skill set in creation(written and visual) and communication (storytelling and verbalizing) • Ability to analyze data and marketing analytics to reiterate and drive actionable insights

Benefits

• Medical, Dental & Vision Insurance • 401k with Company Match • Flexible PTO • Commuter Benefits • Gym Discounts • Summer Fridays