Senior Product Marketing Manager

June 19

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Mixpanel

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Powerful, self-serve product analytics to help you convert, engage, and retain more users.

data analytics • mobile analytics • data visualization • A/B testing • product analytics

201 - 500

Description

• Crafting compelling positioning and messaging that clearly articulates the value and unique advantages of our products to prospective customers, emphasizing storytelling. • Support the development and execution of innovative strategies to drive demand and website conversions, ensuring alignment with our overall business goals and market needs. • Conduct market and competitive research to understand prospective customer needs, preferences, and pain points, integrating these insights into our marketing strategies. • Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience. Lead sales enablement efforts. • Partner with demand generation to implement targeted marketing campaigns to drive awareness and engagement, utilizing a mix of digital, event, and content marketing tactics. • Measure and analyze the effectiveness of marketing initiatives, leveraging data in Mixpanel to make informed decisions and optimize future efforts. • Ensure consistent messaging and branding across all marketing materials and channels. Develop and execute a strategic content calendar. • Stay ahead of industry trends and competitor activities to foster a culture of innovation and continuous improvement. • Drive monetization and expansion initiatives, identifying opportunities to increase revenue through new channels, upselling, and cross-selling strategies.

Requirements

• Bachelor's degree • Minimum of 3 years of experience in product marketing, preferably in the B2B SaaS sector • Proven ability to support the development and execution of successful marketing strategies for software products or services • Excellent communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences • Strong analytical skills, with experience in market research and data-driven decision-making • Demonstrated ability to work collaboratively across functions and lead through influence • Creative thinker with a passion for innovation and a customer-first mindset

Benefits

• Comprehensive Medical, Vision, and Dental Care • Mental Wellness Benefit • Generous Vacation Policy & Additional Company Holidays • Enhanced Parental Leave • Volunteer Time Off • Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break