Vice President, Ad Operations and Yield Optimization
August 2
🏢 In-office - Manhattan
Description
• Lead and coach the Director of Ad Operations and Ad Specialists, ensuring best practices, quality standards, and SLAs are met. • Supervise the team handling ad operations workflow, including campaign setup, trafficking, QA, optimization, troubleshooting, and reporting. • Review and monitor ad performance, revenue, and trends using various tools and metrics. • Create and implement yield optimization strategies to increase fill rates, CPMs, and revenue across all ad formats and platforms. • Research and evaluate new ad technologies, partners, and opportunities to grow and diversify our ad revenue streams. • Collaborate with sales, product, engineering, finance, and ad partners to provide feedback, insights, and recommendations on ad products and processes. • Ensure compliance with ad policies, regulations, and best practices. • Work together with the Client Success team to ensure excellent client service and campaign performance. • Use revenue insights & campaign performance trends to inform strategic media planning that balances the needs of the business with achieving clients' marketing objectives. • Direct the development of systems and processes to support this work with more accuracy and efficiency over time. • Support executive decision-making and the strategic planning process by working with corporate strategy & finance to prepare and present regular business reviews. • Develop revenue and operational strategies that build solutions to inspire digital profitability and align with department goals. • Manage programmatic operations end-to-end and build operational expertise on tools and systems used. • Prudently manage budgets and make responsible investment recommendations in support of department goals. • Lead a team over revenue analytics in support of smart decisions and effective business planning. • Serve as the primary liaison with BI, Data & Analytics, and Finance to provide clear, succinct, and accurate reports and analysis for department leadership.
Requirements
• Bachelor's degree in business, marketing, or related field. • Over 10 years of experience in digital ad operations, yield optimization, or programmatic advertising. • Expert knowledge of ad platforms, technologies, and tools, such as Google Ad Manager, Google Ad Exchange, header bidding, ad verification, and analytics. • Strong analytical and problem-solving skills, with the ability to generate and interpret data and reports. • Excellent communication and presentation skills, with the ability to communicate effectively with internal and external stakeholders at all levels. • Proven leadership and management skills, with the ability to motivate and develop a high-performing team. • Passion for digital media and advertising, with a keen interest in industry trends and innovations. • Deep understanding of digital advertising ecosystems, including DSPs, SSPs, ad exchanges, and RTB. • Experience in developing and implementing monetization strategies for both direct and programmatic sales channels. • Demonstrated ability to work cross-functionally in a fast-paced, dynamic environment.
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