Account Manager, Digital Health

August 23

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Porter Novelli

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We are the strategic communications company built on purpose to do business better.

501 - 1000

Description

• Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing • Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals • Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs and requirements • Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client • Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement • Comfortable gathering input from a variety of internal and client stakeholders to inform content creation and maintain social content calendars

Requirements

• Have 4-6 years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency • Experience working with complex HIPAA and FDA-regulated issues a must • A track record of creative thinking and effective execution in social media and digital platforms • Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new HCP-platform features to evolving applications of AI), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation • Work well within highly collaborative, integrated teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems • Understand the paid media environment and how it applies to a holistic social media strategy • Experience working on influencer (patient, caregiver, HCP) strategies and activations including planning, contracting, activating, and amplifying end-to-end campaigns • Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment.

Benefits

• Medical & Prescription • Dental • Vision • Flexible Spending Accounts • 401k (with discretionary employer match) • Employee Stock Purchase Plan • Short-Term Disability, Long-Term Disability & Life Insurance • Vacation, Sick & Personal Days • 14 Paid Company Holidays (including the week between Christmas and New Year’s Day) • Parental Leave • Family Forming Benefits • Wellness Benefit • Hybrid Working Environment (2 days remote, 3 days in office)