Head of Marketing

March 18

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Unlock profitable growth with predictive data intelligence

DTC • Ecommerce • Digital Ads • Facebook • Instagram

11 - 50

Description

• Create and execute campaigns to generate leads and nurture them through the sales funnel • Responsible for creating messaging and positioning, developing sales enablement materials, and working with the sales team for successful launch • Analyze data and metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed • Develop and implement targeted audience building strategies to increase the quality and quantity of high-intent leads for clients • Stay up to date on industry trends and emerging technologies to inform marketing strategy • Lead and manage a team to execute initiatives and achieve company goals • Use data and analytics to identify key audience segments and create targeted campaigns for each segment • Measure the success of audience building campaigns using metrics such as click-through rate, conversion rate, and ROI

Requirements

• 10+ years of proven experience as a Head of Marketing or similar role in a B2B/SaaS company • Strong understanding of B2B marketing best practices and lead generation strategies • Excellent communication and project management skills • Ability to analyze data and use it to inform decisions • Startup Experience a plus • Bachelor's degree in Marketing, Business Administration or related field

Benefits

• Competitive salary in a fast-growing, close-knit, & motivated team • Unlimited PTO • Health, dental, and vision insurance for you and your dependents • Annual membership to OneMedical and Teledoc • Summer Fridays from July 4th Weekend to Labor Day each year • 401k program • 12 weeks Paid Parental Leave benefits • Commuter pre-tax benefits • Learning & Development Stipend • HSA and FSA pre-tax benefits • Pet-Friendly Office Space in the Heart of Soho