Marketing Campaign Strategist

16 hours ago

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Description

• Sprout Social is looking to hire a Marketing Campaign Strategist - Expansion to join the Marketing team. • Create customer campaigns, webinars and growth motions with the goal of driving expansion (upsell and cross-sell) of existing customers. • Drive execution of quarterly product launch campaigns, determining plans, tactics and requirements that ladder up to our expansion strategy. • Measure progress against growth and pipeline targets for key customer expansion campaigns, making recommendations to drive performance gains • Build strong relationships and collaborate within the Campaigns team and with cross-functional stakeholders like Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales, Customer Success and Growth. • Use various channels to reach customers and achieve your goals, including email, webinars, in-product messaging, Sprout’s community and more.

Requirements

• 5+ years of relevant marketing experience, specifically 2+ year of experience working in a fast-paced Campaigns, Demand Generation or Customer Marketing roles • 2+ years of experience creating cross-functional marketing campaigns/projects from vision through execution • 1+ year of experience executing and hosting webinar programs • 1+ year of experience executing standalone and evergreen email marketing campaigns • Experience working in a customer expansion campaigns role, focused on cross-sell and upsell motions • Experience working with Salesforce, Marketo, Asana, and Zoom Webinars • Experience working with data, reporting and analytics • Experience working within B2B SaaS

Benefits

• Insurance and benefit options that are built for both individuals and families • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program • High-quality and well-maintained equipment—your computer will never prevent you from doing your best • Wellness initiatives to ensure both health and mental well-being of our team • Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives. • Growing corporate social responsibility program that is driven by the involvement and passion of our team members • Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting