Senior Manager, Growth

2 days ago

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Rent The Runway

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We are tackling invigorating challenges everyday as we transform the way modern women get dressed - come join us!

retail • technology • fulfillment • logistics • innovation

501 - 1000

💰 $5M Venture Round on 2020-06

Description

• We are seeking a talented and experienced Senior Manager to join our Growth team. This position will play a crucial role in driving RTR’s customer acquisition & topline growth efforts and requires a blend of strategic thinking, data-driven decision-making, and hands-on execution. The ideal candidate will have extensive experience in digital marketing, conversion rate optimization, analytics, and a proven track record of driving growth in consumer businesses and working with Product and Engineering teams. • Growth Strategy Development: Design and implement comprehensive growth strategies that drive user acquisition, increase customer engagement, and maximize retention. • Digital Marketing Leadership: Oversee and optimize digital marketing efforts and external agencies (as applicable) across various channels, including search engine marketing and social media. • Conversion Rate Optimization (CRO): Lead CRO initiatives by conducting A/B testing, analyzing user behavior, and implementing data-driven improvements to enhance website and funnel performance. • Customer-Centric Approach: Develop strategies with a deep understanding of customer needs and preferences. Utilize customer insights to tailor marketing initiatives and improve the overall customer experience. • Data Analysis: Analyze key performance metrics and customer data to identify growth opportunities, trends, and areas for optimization. Use insights to drive strategic decisions and adjustments. • Campaign Management and Media Planning: Plan, execute, and monitor multi-channel marketing campaigns to ensure alignment with growth objectives and business goals. • Cross-Functional Collaboration: Collaborate with Brand, Product, Inventory, and CX teams to ensure cohesive growth strategies and alignment with broader business objectives. • Performance Tracking: Regularly monitor and report on growth and conversion metrics. Evaluate campaign performance and adjust strategies to achieve targets and improve ROI. • Innovation and Best Practices: Stay informed about industry trends, emerging technologies, and best practices in digital marketing and CRO to continuously innovate and improve strategies.

Requirements

• You hold a Bachelor's degree in marketing, business, data science or a related field. Advanced degrees or relevant certifications are a plus. • You have 7+ years of experience in digital marketing and growth roles, with a strong background in conversion rate optimization and a proven track record of driving growth in consumer businesses. • You have demonstrated experience in managing and working with marketing agencies. • You have deep expertise in digital marketing strategies, platforms and tools, including SEM and social media platforms, GA, Looker and third-party attribution tools. Experience with mobile app growth strategies and performance tracking is a plus. • You have strong analytical skills with the ability to interpret complex data and make data-driven decisions. • You’ve proven your experience with conversion rate optimization techniques and tools, incl. A/B testing. • You have a customer-focused mindset with a thorough understanding of consumer behavior and preferences. • You are an excellent communicator with interpersonal skills and the ability to collaborate effectively across teams and levels of the organization. • You are detail-oriented with a high level of accuracy and organization. • You’re an excellent project manager with the skills and ability to handle multiple priorities in a fast-paced environment. • You have a passion for data-driven marketing and a desire to continuously learn and improve.

Benefits

• Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family. • Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention. • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun! • Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!). • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered. • 401k match - an investment in your future. • Company wide events and outings - our team spirit is no joke - we know how to have fun! • Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.