Growth Marketing Manager
2 days ago
🏢 In-office - Manhattan
Description
• Own all paid and performance channels across all platforms. • Create and execute targeted marketing campaigns aimed at driving growth. • Design and implement initiatives to increase engagement within our audience, including A/B testing of bonuses, promotions, and other incentives. Focus on driving repeat usage and loyalty across the platform. • Utilize user segmentation to tailor campaigns and promotions, ensuring personalized experiences for different user groups. Optimize engagement by delivering relevant content and offers to specific segments. • Implementing robust tracking and analytics to measure the ROI of campaigns. Continuously refine strategies based on performance data to maximize growth and engagement outcomes.
Requirements
• 5+ years of experience in Demand Gen, Performance Marketing, or Growth Marketing. • Strong analytical skills with the ability to measure campaign success and ROI. • Experience with email and text marketing platforms focused on segmentation and personalization. • Demonstrated ability to drive growth and engagement through targeted marketing initiatives. • Experience in a startup or high-growth company is preferred. • Excellent project management and cross-functional collaboration skills. • Self-starter, founder mindset.
Benefits
• Competitive salary and equity: We lean on some of the best market data to ensure that we offer the most competitive compensation. • Hybrid work environment: We work both remotely & from our offices in New York City – optimizing for collaboration while providing flexibility to team members. • 21 days of PTO + birthday off: We offer flexibility to allow people to relax and recharge whenever they need it. • Build your ideal work setup: We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase. • Health benefits: Firstbase offers health insurance reimbursements to both US and international employees. • Learning and development: We provide a stipend together with resources to help people grow and develop in their careers. • Amazing annual bonus: Every team at Firstbase has a bonus structure that usually accounts for 10% of OTE.
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