Director of B2B Marketing
July 14
🏢 In-office - Manhattan
Description
• Own overall B2B marketing strategy: develop and execute a comprehensive B2B marketing strategy that encompasses both brand awareness, reputation, and direct-response tactics. Regularly report out on success with metrics and insights. • Elevate B2B brand awareness and reputation: be the owner of how our b2b brand shows up to the world across our brand channels (like our b2b website), messaging, pitch decks, conferences and more. Collaborate with our PR and comms teams to maximize our earned media and own brand awareness and perception benchmarking and a strategy to advance our presence. • Develop and execute a conference strategy: Plan, coordinate, and execute ResortPass’s presence at industry conferences, including speaking engagements, thought leadership, booth presence, and executive gatherings, that create unique and meaningful connections which in turn generate leads for the sales team • Content marketing: create and promote compelling B2B content, including LinkedIn posts, white papers, case studies, and thought leadership pieces, to engage the hotel industry and demonstrate ResortPass’s expertise. Own Email Marketing as a key B2B channel. • Lead generation: develop and implement lead generation strategies to attract hotel partners and generate inbound leads, utilizing various channels such as email marketing, social media, paid channels, conferences, and webinars • Sales enablement: collaborate with the Sales and Account Management teams to create impactful sales collateral and materials that effectively communicate the value of ResortPass to potential hotel partners. Support in optimizing and, when appropriate, automating sales touchpoints
Requirements
• 7+ years of B2B marketing experience • Experience– Proven track record in B2B marketing, preferably within the hospitality or travel industry • Industry knowledge a plus – Familiarity with the hotel industry, including hotel operations, marketing trends, and the needs of hotel partners • Creativity – A creative thinker with the ability to develop innovative marketing strategies and campaigns • Communication Skills – Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and persuasive manner • Relationship Building – Strong interpersonal skills to build meaningful relationships with the hotel industry stakeholders and potential partners • Analytical Skills – Strong analytical and problem-solving skills to measure campaign performance and optimize marketing efforts • Project Management – Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively • Results-Driven – A proactive and results-oriented individual who is motivated by achieving and exceeding marketing goals • Start-up Mentality– Willing to roll up your sleeves and do whatever the is the most important task at hand • You're a good person.
Benefits
• Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans. • Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together. • 401k plan — Save for your future with a 410k plan offering. • Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off. • Paid parental leave • Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
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