AVP - Digital and Growth Marketing

March 14

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Riderflex - Recruiting & Sourcing

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Description

• Lead and implement strategic direction for all digital and performance/growth marketing efforts • Set digital marketing roadmap • Oversee owned and organic digital, from website experience to campaigns • Identify acquisition and retention-focused opportunities and strengthen marketing campaigns • Develop and maintain digital and performance marketing KPIs and measurement framework • Digital vendor and media agency evaluation, selection, and management • Budget management plus ROI tracking and reporting for Paid Media • Manage staff, including coaching, performance management, digital marketing operations management, project management, training, and hiring • Monitor industry trends and competitor landscape • Communicates regularly with management • Maintains complete confidentiality of member, employee, and Credit Union information • Reliably completes assigned work on time and motivates the team to do the same

Requirements

• Bachelor's degree in marketing or related field and 10 years experience in digital marketing • 8+ years of experience in SEM, SEO, and digital advertising • 8+ years of hands-on expert-level experience with Google Analytics, Marketing Cloud, and Google Search Console • Adept with reporting platforms such as Microsite Power BI, Omniture Analytics, and Microsoft Excel • Strong presentation and communication skills with Microsite PowerPoint or similar • Expert knowledge of Content Management Systems like SiteFinity and SEO platforms • Hands-on experience managing paid search, social and display campaigns • Proven optimization of CRM journeys and extensive knowledge of CRM platforms • Strong Google Analytics/Tag Manager capabilities • Compute rates, ratios, and percentages • Familiarity with Adobe Creative Cloud • HTML/CSS & Sitefinity CMS experience a plus • Ability to write and speak effectively in English using correct spelling and grammar • Basic math skills including the ability to compute rates, ratios, and percentages • Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel • Moderate keyboard skills at 40 wpm • Excellent customer service skills

Benefits

• Bonus/incentives for all regular employees • 401(k) with 8% company contribution • Medical, dental, and vision insurance for employees and dependents paid at 80% • PTO and paid sabbaticals • Tuition reimbursement