Demand Generation Marketing Manger

June 5

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Description

• Strategic Direction: Collaborate with leadership to set the strategic direction for customer acquisition and expansion into new markets. • Campaign Management: Oversee the creation, launch, management, and review of our B2B marketing campaigns across channels, including email marketing, social media, paid advertising, content marketing, and automated drip campaigns. • Performance Metrics: Manage target KPIs, including top and bottom funnel metrics such as Marketing Qualified Leads (MQLs), cost per lead, cost per acquisition, closing percentages, and average deal size. • Vendor Management: Manage outside agencies and vendors as needed, ensuring quality and efficiency of work. • Marketing Calendar: Oversee the day-to-day execution of our marketing calendar across all channels and mediums. • Brand Identity: Ensure that quality standards in design, messaging, and tone are in alignment with our brand identity. • Lead Management: Work to ensure that effective processes exist for the management of inbound SMB leads and collaborate with operations to optimize marketing automation and lead acquisition across all platforms. • Forecasting and Reporting: Create B2B forecasts and marketing reports with detailed data and insights, regularly analyzing sales data and reporting findings to the marketing VP and the rest of the C-suite.

Requirements

• Experience: 10+ years of marketing experience, with a focus on B2B customer acquisition in financial services. • Storytelling: Proven ability to match the message to the medium and get results. • Team Building: Experience building a well-rounded marketing team, including sourcing, onboarding, and managing. • Analytical Mindset: Proficient with multi-variate testing, attribution models, and ROI-driven optimization techniques. Familiarity with marketing automation tools, CRM software, and running tests is a plus. • Data-Driven: Analytical and data-driven, with knowledge of success metrics, behavioral and demographic targeting. • Marketing Automation: Deep experience with marketing automation. Salesforce and Pardot experience is a plus. • Self-Motivation: Self-motivated with a track record of delivering campaign results. • Adaptability: Thrive in dynamic, fast-paced environments.

Benefits

• Competitive salaries and generous benefits. • Ample time off for rest and relaxation. • A cool office with perks, including coffee, beverages, and regularly catered lunches. • Company happy hours and events to promote a collaborative, team-oriented work environment. • The opportunity to work every day with supportive, smart, and ambitious people. • The chance to make a real impact in both the day-to-day and the future plans for our business as a rapidly growing start-up.