Account Executive, Buyer Development

July 15

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Sovrn

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Advertising Technology • Yield Optimization • Ad Serving • Ad Exchange • DSP

51 - 200

Description

• Sovrn’s Buyer Development team is obsessed with helping our clients succeed. As part of this global team of sellers and relationship managers, the Account Executive will bring a proactive planning and strategic approach to selling new accounts and cultivating growth with existing accounts in the North American advertising market. In this role, you will be responsible for creating lasting partnerships with small advertisers, mid-size agencies and independent trading desks. • Success in this role requires strategic thinking, ingenuity, and innovation to develop commercial and partnership strategies that will win in a competitive market. This is a highly influential role combining strategic planning, business development, internal communications, and cross-functional initiatives. Reporting directly to the Director, Buyer Development, this role will focus on all aspects of the development and execution of buyer growth. • Identify strategic opportunities within brands, buyers and agencies such as video, desktop, CTV, and in app, delivered via new activations, curated deals and auction packages. • Serving as a vocal leader in the company and subject matter expert for our global engagement with brands, agencies and trading desks • Managing individual relationship targets • Owning the weekly pipeline and revenue forecast for global and regional opportunities • Coordinating an internal cross-functional team and serving as the main contact for global executives • Partnering with client execs to understand strategic needs and deliver solutions to meet not only advertising needs but their overarching business needs • Develop customized client solutions by leveraging Sovrn's comprehensive suite of products, including media, commerce, and data. • Collaborate with your manager and account team to evaluate strategic opportunities, review potential strategies, and deliver impactful solutions. • Work closely with the Supply/Demand teams, GTM teams in the US & UK, Sales Engineers and Marketing. • Utilize Salesforce and Excel to manage sales activities effectively. • Developing in-depth knowledge of our platform and tools • Managing and expanding senior level relationships within brands and agencies • Ensuring that the right resources are prioritized and allocated to each client opportunity • Working with the wider demand team to construct and present regular QBRs • Leading regular client and internal business reviews with strategic analysis, insights and reporting regarding MR spend, technology requirements, and competitive landscape. • Leading a managed trading solution for SME brands looking for performance via a programmatic service partner, previous experience of campaign set up and management would be advantageous.

Requirements

• Knowledge of Real Time Bidding, Ad Networks, Agencies, Trading Desks, and the overall advertising ecosystem • Knowledge and understanding of campaign planning & buying • An understanding of how systems work together in RTB (both open auction and private marketplaces) • Knowledge of Demand Side Platforms, Ad Exchanges, Data Management Platforms • 1 + year’s in a fast-paced and entrepreneurial company • Comfortable leading Senior Executive conversations internally and externally • Ability to translate strategic goals into plans and actionable objectives. Must be able to write a business strategy • Ability to clearly articulate technical solutions to prospects/clients during sales processes • Excellent communication and presentation skills, both written and oral, ability to communicate with sales, executives and clients. • Willing and able to travel 25-30% (to meet clients, local events, networking) • Demonstrate strong written and oral communication skills as well as outstanding people skills. • Proven tenacity in a new business environment, with the ability to navigate obstacles and objections effectively and professionally

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service