Acquisition Associate, Paid Search

2 days ago

Apply Now

Receive Emails with Similar Jobs

The Farmer's Dog

WebsiteLinkedInAll Job Openings

We're here for the dogs (and dog people).

201 - 500

Description

• Support, optimize, and expand TFD’s paid search program • Regularly research and make cases for new targeting, optimization and creative strategies to improve branded and nonbrand search performance • Build/expand upon roadmaps, structure, deploy, and measure experiments • Conduct regular analyses and utilize data and insights to propose new optimizations, hypotheses, and experiments • Make well-informed decisions prioritizing what’s best for both the business and our customers • Focus on improving efficiency and scale across channels • Proactively partner with various internal teams to launch campaigns and assess the impact of each decision on the business

Requirements

• 1-2 years of experience in paid search marketing (Google Ads & Microsoft Ads (Bing) for ecommerce or subscription brands • Strong communicator and know how to negotiate with internal and external stakeholders, always leading with empathy and kindness • Passion for data and expertise to utilize both qualitative and quantitative information effectively in decision-making. Familiarity with Google Suite (Sheets, Docs, etc.) is critical with familiarity with Excel as a plus • Experienced in running A/B tests and know how to use various data sets to implement results, driven by a strong analytical mentality and problem-solving skills • Owner - sense of full responsibility for channels and the performance of acquisition program and customer experience • Thrive in high-pressure, high-stakes, and ambiguous environments. Natural drive to work hard. Maintain early-stage startup intensity at any scale • Not afraid to disagree, and yet can comfortably admit when wrong • Familiarity with any of the following channels or platforms is a plus: Affiliate, Shopping, Youtube, Demand Gen/Discovery, Meta, GA4, Looker, and/or Notion • Love dogs

Benefits

• Dog-friendly office in Greenwich Village • Market-competitive compensation and equity packages • Comprehensive Healthcare, Dental, and Vision • Company supported mental health benefits • 12 week paid parental leave • Competitive 401k plan with company match • Flexible PTO • Discounted fresh food for your pup • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug