Senior Paid Search Manager

2 days ago

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The Marketing Practice

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The growth engine for B2B brands

Lead generation and nurturing • Marketing strategy • B2B marketing • Demand generation • Inbound marketing

501 - 1000

Description

• Partner closely with Media and client services teams to develop and present sophisticated paid search strategies that align with client objectives and drive business growth. • Take ownership of strategic planning for paid search campaigns, ensuring alignment with client goals and maximizing campaign effectiveness. • Utilize advanced analytics tools to track, measure, and analyze campaign performance against KPIs, providing actionable insights and recommendations for continuous improvement. • Interpret client and internal briefs to develop paid search strategies that achieve or surpass objectives. • Provide guidance and mentorship to junior team and offshore team members, overseeing their professional development and ensuring high-quality delivery of paid search initiatives. • Stay at the forefront of industry trends and technological advancements in paid search and digital marketing, translating insights into actionable strategies that drive competitive advantage for our clients.

Requirements

• Several years of hands-on experience in planning, executing, and optimizing paid search media campaigns across diverse platforms. Including planning, setup, optimizations, copy changes, budget management, and reporting against KPIs. • Deep expertise in leveraging analytics tools to measure and report on campaign performance, demonstrating a strong understanding of attribution models and ROI analysis. • Proven ability to craft compelling ad copy and tailor messaging to different target audiences. • Familiarity with other paid media channels and tactics, and their integration into paid search strategies is a plus.

Benefits

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability. • Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team. • 4% 401(k) contribution with no vesting period: We are invested in our employee’s careers. Each individual has the opportunity to build a future for themselves through a 401k, and we see that as a success for the company as well. • Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout. • Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work. • Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones. • Parental leave: • Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay. • Secondary caregiver: 12 weeks full pay. • Access to Unmind: Our well-being platform, including access to therapists and coaches. • Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need. • Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.