Multi Channel Campaign Manager

August 16

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TradeCentric

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Automating B2B trade through a single, seamless integration platform.

Punchout Catalogs • Ariba Punchout Catalog • Coupa Punchout Catalog • SciQuest Punchout Catalog • CXML Punchout Catalog

51 - 200

Description

• TradeCentric is seeking an all-star Multi-Channel Campaign Manager to join our marketing team • Responsible for the strategy and execution of multi-channel programs that develop and nurture leads across both digital and human-touch channels • Plans, designs, creates, manages, executes and optimizes campaigns to generate pipeline, focusing on results metrics to improve performance

Requirements

• Bachelor’s Degree or higher in Business, Marketing or related field • 5 years of B2B digital marketing experience, with SaaS / eCommerce industry experience preferred • Experience building and executing cross-functional campaigns with both digital and human components • Excellent analytical and project management skills with the ability to meet deadlines while managing multiple projects efficiently and simultaneously • Deep understanding of the B2B buyer journey including funnel metrics, lead scoring, personas, audience development, performance metrics and reporting • Experience working well in collaborative and iterative processes with sales and BDR teams • Data-driven, analytical mindset with the ability to use actionable data insights that inform strategy and optimization • Hands-on experience with B2B sales and marketing platforms including Hubspot Marketing, Salesforce CRM, Wordpress, Gong and Salesloft • Experience with responsive, HTML email design and implementation, including Google and MSFT’s most recent restrictions on bulk email • Experience with online advertising (Google AdWords, remarketing, paid social, etc) and in-depth knowledge of lead generation strategies • Strong team player who can work cross-functionally with internal teams and third parties • Positive attitude and results-oriented work ethic