Senior Product Marketing Manager

August 14

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UserTesting

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Experience what your customers experience with real-time video feedback.

customer experience • product management • product development • CX • UX

501 - 1000

💰 Grant on 2020-11

Description

• The Sr Product Marketing Manager, Strategic Audiences will work closely with the field and marketing organizations to craft campaigns, enablement programs, positioning and messaging, and content designed to drive awareness and interest from specific buyer personas, initially focusing on executive buyers. • Become the subject matter expert for UserTesting’s different buyer audiences, with a focus on senior executives and how to engage them throughout the sales process • Develop campaigns and sales plays designed to drive awareness and interest amongst specific audiences • Partner with the Enablement team to create internal training focused on educating Sales and Customer Success teams on our audiences. Enabling them to clearly articulate the value of our solutions • Partner with our Industry Solutions team to create compelling narratives for audiences within specific verticals. • Drive a common understanding of our buyers within the Product and Engineering organization • Partner with the Marketing team to drive events and other initiatives focused on specific audiences.

Requirements

• Ability to create campaigns, sales plays, and enablement programs targeting specific audiences • Ability to work well cross-functionally • Proven track record in crafting compelling positioning and messaging. • Strong public speaking skills and experience presenting to large stage audiences • Experience developing visually interesting and compelling presentations, exemplary demos, as well as persuasive sales tools and collateral • Ability to work well with field sales and customer success teams • Advanced/senior level experience in product marketing, ideally within enterprise SaaS.