Marketing Operations Manager

August 21

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Vida Health

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Healthcare designed for body and mind.

Mobile Healthcare • Consumer and Enterprise Services • Chronic Condition Management • Digital Healthcare • Behavioral and Emotional Health

501 - 1000

Description

• Lead management and strategic direction of the marketing tech stack: • Assess existing marketing tech stack (including Hubspot, Wordpress, Semrush, and Clickup), rationalize it as needed and up-level how we use it to deliver better performance and transparency. • Diagnose and resolve issues with workflows/connections between systems and suggest new ways to optimize how we set up the systems. • Work cross-functionally to ensure optimal syncing with other complementary systems (e.g., Salesforce, Outreach.io). • Spearhead marketing automation programs and campaigns: • Develop automated email campaigns and lead workflow automations in Hubspot and optimize performance. • Set up and track multichannel campaigns across owned and paid channels. Partner with internal channel owners and external vendors who will develop the assets (ad sets, social campaigns, website updates, other associated content). • Own marketing performance reporting: • Build comprehensive reporting dashboards and processes in collaboration with Sales Operations and derive insights from data to inform commercial strategy. • Diagnose and improve issues with data hygiene, workflows, metrics and technologies involved with reporting. • Improve cross-functional project management: • Own project management tools (including Clickup) and leverage to develop and manage project management processes that ensure timely completion of deliverables across stakeholders. • Facilitate collaboration across teams and ensure the efficient use of tech stack and project management tools. • Manage external vendor relationships and ensure effective prioritization/identify ways to improve ROI from this support.

Requirements

• 5+ years related marketing operations and marketing automation experience. • Experience with overseeing and connecting marketing tools, including Marketing Automation Platforms (ideally including Hubspot), Account Based Marketing tools, Salesforce and websites. • Experience creating synthesized reporting dashboards across multiple systems. • Familiarity with inbound/outbound demand generation tactics as it relates to marketing automation. • Sharp business acumen, problem-solving abilities and curiosity, with a love of identifying and sharing insights from data. • Excellent project management skills, both individually and building processes to drive coordination across multiple teams. • Strong communication and effective collaboration with cross-functional teams including Marketing, Sales, Design and external vendors.