Director, Digital Marketing (Remote CA or WA)

April 5

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Aircall

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The phone system for modern business

Call center software • VoIP • Cloud • Business phone system • Customer Support

501 - 1000

💰 Venture Round on 2022-02

Description

• Set up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS, with the goal to meet or exceed digital performance targets. • Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites…) • Work and manage the SEO experts to optimize site traffic and conversion. • Manage an international team of digital specialists (Paid Search, Organic Search, Paid Media...) manage their career development, their aspirations, and ensure the well-being of everyone. • Define overall digital campaign strategy; execute global marketing campaigns (evergreen & seasonal campaigns in line with Market trends): align to the global marketing campaign calendars, identify opportunities, prioritize projects, monitor performance and analyze results • Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results. • Report to the leadership team inbound performance, tactical and strategic plan. • Enable full-funnel performance analysis and align investment decisions with performance targets. • Collaborate with the field, program, product marketing, content, studio and brand teams to develop and implement a coordinated strategy for acquiring multichannel prospects. • Manage external agencies, freelancers and budgets.

Requirements

• Senior experience in performance and/or digital marketing, preferably in the B2B SaaS space (10 years) • Attribution and data expertise including GA4, GSC, Looker and others. • Experience with international digital acquisition (NA, EMEA & APAC) • Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc. • Strong on and off-page SEO experience • Experience managing large budgets at a global level and being accountable for ROI • Player/Coach - strategy is not enough, we need to build things and expect you to get stuck in with your team • Metrics-driven mindset, with critical thinking and problem-solving skills • Great management skills, you will be a leader for an international team • Excellent team player with strong communication, you understand an integrated approach across our marketing channels and work collaboratively to achieve team success

Benefits

• Competitive salary • Opportunity to lead a talented digital marketing team • International work environment • Career development and growth opportunities • Collaborative company culture • Manage digital strategy on a global scale • Drive demand and inbound pipeline through high ROI-driven digital strategies • Full-funnel performance analysis • Work with diverse marketing teams