Campaigns Marketing Senior Specialist

August 16

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Attentive

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The most comprehensive text message marketing solution.

Marketing Automation • Growth Marketing • Retention Marketing

1001 - 5000

Description

• Plan and execute campaigns to drive demand and pipeline across different channels including e-mail, webinars, paid channels, website, and more • Collaborate with cross functional teams to plan and promote integrated campaigns that align with key industry moments and business initiatives • Create demand generation content, including webinars, guides and virtual experiences • Outline and coordinate the execution promotional strategies across owned channels and sales enablement • Identify the targeting and audience segmentation for campaigns, including ABM initiatives, coordinating closely with Lifecycle and Customer Marketing teams • Deliver campaign performance analysis, reporting on KPIs and established benchmarks

Requirements

• 2-4 years of professional experience in B2B marketing with a focus in a campaigns or a growth marketing role • Thinks creatively and out-of-the-box to come up with fresh campaign concepts • Excels at synthesizing information into compelling messages that will captivate our audience • Experience writing engaging marketing copy to drive engagement and action • Experience managing email marketing campaigns, nurturing campaigns, ABM, and segmentation—Hubspot experience preferred • Ability to work collaboratively and effectively communicate across teams • Possesses strong organizational skills and attention to detail • Strong analytical skills with the ability to come to conclusions and make recommendations backed by data • Salesforce experience required. Knowledge of building reports/dashboard, and an understanding account/contact/lead fields and campaigns, how they map to other systems. • Proactive self-starter who is comfortable with ambiguity and thrives working in a fast-paced environment