Senior Lifecycle Marketing Manager, Member Growth

3 days ago

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BetterUp

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BetterUp helps organizations drive transformation through lasting behavior change for all your key people.

Career Development • Learning and Development • Human Resources • Talent Development • Professional Coaching

501 - 1000

💰 $300M Series E on 2021-10

Description

• As the Senior Lifecycle Marketing Manager, your role is strategic and executional, creative and data-driven — and you’ll directly impact how we bring personal and professional growth to our members. • This critical role on the Member Growth Marketing team will own and optimize end-to-end member lifecycle communications to engage members throughout their BetterUp journey. • You’ll develop multi-channel strategies to drive member engagement aligned to member outcomes, lead product-led growth initiatives, and build a platform-grade member lifecycle marketing experience. • Beyond lifecycle marketing expertise and effective cross-functional collaboration skills, ability to develop compelling storytelling, deliver campaigns that add value at every touchpoint to engage members authentically, and achieve growth through hypothesis-driven experimentation are key skills to succeed in this role.

Requirements

• 5+ years relevant experience (lifecycle marketing, campaign management, growth marketing) with a focus on B2C or B2B2C audiences • Excellent project management skills and ability to effectively collaborate and communication cross-functionally as part of a remote team • Experience copywriting, designing, and leading creative development for consumer-facing marketing campaigns. • Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research • Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints • Experience building repeatable processes that scale, improving operations or driving change management a plus • Bonus: Experience with JIRA, Braze, Salesforce, Looker, Amplitude a plus, startup experience, member growth marketing experience

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member • A competitive compensation plan with opportunity for advancement • Medical, dental and vision insurance • Flexible paid time off • All federal/statutory holidays observed • 4 BetterUp Inner Work days (https://www.betterup.co/inner-work) • 5 Volunteer Days to give back • Learning and Development stipend • Company wide Summer & Winter breaks • Year-round charitable contribution of your choice on behalf of BetterUp • 401(k) self contribution