Senior Growth Manager, New Products
August 28
🏢 In-office - Manhattan
Description
• Develop and implement comprehensive growth strategies to drive customer acquisition and retention while maintaining the highest levels of trust in The Farmer’s Dog brand • Launch new products, build new digital experiences, craft product positioning, develop business requirements, and define success metrics • Own end-to-end initiative execution across planning, launching, experimenting, optimizing, and reporting • Embody a strategic experimentation culture that continuously tests, learns, and iterates in order to optimize performance, balancing incremental building and big bets • Deeply understand our products and customers in order to create world-class customer journeys that resonate and maximize acquisition and retention • Conduct in-depth analyses of quantitative data (e.g. cohort and experiment performance by customer segments) and qualitative data (e.g. customer interviews, CX feedback) to uncover actionable insights to continually improve the experience • Build and manage relationships across acquisition, brand, data science, engineering, finance, lifecycle marketing, research, and more • Achieve cross-functional alignment by proactively sharing insights across the organization, generating buy-in, and setting shared priorities
Requirements
• You have 5 years of experience in a mix of growth-focused, strategic, product, and/or analytical roles, making holistic, data-driven, and strategic decisions • You have a proven track record of launching successful growth initiatives for a consumer business. • You bring knowledge of acquisition and retention strategies across physical and digital customer experiences. • You structure problem-solving with an emphasis on breaking down ambiguous problems into solvable components, leading with curiosity and creativity. • You are skeptical, peek around corners effectively and continuously, and you are right the first time most of the time. • You lead through others and have strong cross-functional collaboration and project management skills. You don’t need to be the one to ‘do all the things’ to have an outsized impact. • You are an excellent communicator, with sharp written and verbal communication skills. You over-communicate, but you are also very efficient and direct. • You thrive in high pressure, high stakes and environments and are comfortable navigating ambiguity and adapting to change. • You have a natural drive for action, take initiative, and work hard. You maintain early stage startup intensity at any scale.
Benefits
• Dog-friendly office in Greenwich Village • Market-competitive compensation and equity packages • Comprehensive Healthcare, Dental, and Vision • Company sponsored mental health benefit and coaching through Modern Health • 12 week paid parental leave • Competitive 401k plan with company match • Flexible PTO • Discounted fresh food for your pup • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
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