Calm
The #1 App for Meditation, Sleep, and Relaxation
Meditation & Relaxation • Sleep • Health & Wellness • Mindfullness
201 - 500
Lifecycle Marketing Manager
September 7
🏢 In-office - Manhattan
Calm
The #1 App for Meditation, Sleep, and Relaxation
Meditation & Relaxation • Sleep • Health & Wellness • Mindfullness
201 - 500
Description
• Looking for a marketer passionate about mental health • Develop responsive email templates using HTML and CSS • Setup marketing campaigns in Iterable including segmentation and QA • Track campaign performance metrics in Looker, Mode, and Amplitude • Create and manage audience segments for personalized email content • Use project management tools like Jira or Asana • Design and implement A/B tests for email performance • Work closely with cross-functional teams to align marketing campaigns • Develop strategies to increase customer lifetime value through targeted retention campaigns
Requirements
• 5+ years of email/automation/lifecycle marketing experience • Experience creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms) • Experience in HTML/CSS/responsive email design • Experience working with data scientists and engineers to figure out API and data requirements • Entrepreneurial spirit: willingness to roll up your sleeves and drive new initiatives forward • Excellent communication, collaboration, and project management skills • Comfortable working on multiple projects at the same time, with attention to detail • Extensive experience operating in ESP (e.g. Iterable, Salesforce)
Benefits
• equity • comprehensive benefits • 401k • flexible time off
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