Manager, Brand & Partnerships Marketing
August 26
🏢 In-office - Manhattan
Description
• Develop and implement comprehensive brand marketing strategies to strengthen brand awareness, equity, and loyalty. • Conduct market research to identify trends, consumer insights, and competitive landscape to inform brand strategy. • Create and manage integrated marketing campaigns across multiple channels, including digital, social media, print, and events. • Oversee the creation of compelling brand content, including advertising, promotional materials, and digital assets. • Manage the brand's visual identity and ensure adherence to brand guidelines in all marketing materials. • Develop and execute a comprehensive partnership strategy that aligns with the company's marketing and business objectives. • Identify and evaluate potential partners that can enhance our brand, expand our reach, and drive revenue growth. • Negotiate partnership agreements, ensuring mutually beneficial terms and strong long-term relationships. • Collaborate with internal teams, including marketing, sales, and product development, to integrate partnership initiatives into broader marketing strategies. • Manage ongoing relationships with partners, providing regular updates, performance reviews, and opportunities for collaboration. • Track and analyze the performance of partnership initiatives, using data and insights to optimize and enhance future efforts.
Requirements
• Minimum of 5 years of experience in brand and partnership marketing • Proven experience in developing and executing successful marketing and partnership campaigns • Strong negotiation skills and the ability to create win-win agreements. • Strong analytical skills and the ability to interpret data to drive marketing decisions • Excellent communication and interpersonal skills • Creative thinking and problem-solving abilities • Ability to work in a fast-paced environment and manage multiple projects simultaneously • Strong leadership skills and the ability to effectively engage cross-functional partners
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