Senior Staff Marketing Researcher
July 10
🏡 Remote – New York
Description
• Design, administer, and analyze surveys to extract insights on product and brand perception, market size, structure, and user behavior. • Collaborate with internal researchers and data scientists to synthesize and uplevel insights for an executive audience and ensure they are delivered in the right context. • Integrate various data sources (qualitative research, secondary research, campaign analytics, attribution metrics) with UXR & Data Science teams to triangulate research insights. • Communicate research findings and recommendations creatively and compellingly across a number of formats (presentations, videos and infographics) to both technical and non-technical audiences. • Translate insights into external assets that enhance Discord's brand sentiment as a thought leader in the gaming industry. • Shape marketing research prioritization and implementation through collaboration with Marketing, Product, and the broader Research team. • Contribute to processes that improve research operations.
Requirements
• A Bachelor’s degree in social science, statistics, marketing science, or a related quantitative field. • 10+ years of hands-on experience in primary research, either in-house or in a consultancy/agency, working with executive and/or C-suite level stakeholders to clarify research needs. • Hands-on experience in independently designing and running quantitative research, including questionnaire creation, survey programming, sampling, weighting, data cleaning & analysis, and reporting. Well-versed in interpreting data from experiments. • Experience in conducting both quick, tactical research and longer-term strategic studies. • Ability to manipulate and analyze data using common statistical tools or languages like R, SAS, SPSS, or Stata. • A proactive approach to applying research skills to influence business and marketing strategy, with the ability to present findings to both technical and non-technical audiences. • Experience working in the gaming / media / entertainment industry. • A passion for your craft and a love for data-driven storytelling
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