Head of Marketing

August 29

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FalconX

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The most technologically advanced digital asset trading platform in the world.

Blockchain • Crypto • Cryptocurrencies • Trading • Brokerage

51 - 200

Description

• Support and execute a comprehensive marketing strategy aligned with company goals and industry trends • Lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration • Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base • Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives and align efforts with performance marketing plans. • Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives • Manage relationships with external agencies and partners to maximize marketing impact and efficiency • Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives • Manage the marketing budget, ensuring optimal allocation of resources • Act as a thought leader and brand ambassador, representing the company at industry events and in media engagements

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role • Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling narratives. • Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape • Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions • Excellent leadership skills with the ability to inspire and manage high-performing teams • Data-driven mindset with experience in marketing analytics and performance measurement • Adaptability and agility to thrive in a fast-paced, rapidly evolving industry • Strong network within the finance and crypto communities