Head of Marketing

August 28

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Statement

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Money Talks. Statement Translates.

Payment Automation • Financial Data Flows • Banking Connectivity • Reconciliation • AR Reconciliation

11 - 50

Description

• Develop and execute the overall marketing strategy to drive user acquisition, engagement, and retention, including brand positioning, target audience identification, and marketing campaigns. • Collaborate with Product and Engineering teams to ensure the successful launch of new features and products, aligning marketing initiatives with product roadmaps. • Plan and oversee content marketing initiatives, including the creation of compelling and relevant content across various channels (website, blog, social media, etc.). • Analyze market trends, competitive landscape, and customer behavior to identify opportunities for differentiation and growth. • Manage partnerships and collaborations with relevant industry players, influencers, and other stakeholders to amplify our brand reach. • Utilize data-driven insights to continuously optimize marketing strategies, measuring the effectiveness of campaigns and adjusting tactics accordingly. • Establish and maintain strong relationships with media, PR agencies, and other external partners to maximize media coverage and brand exposure. • Monitor and maintain consistent brand messaging, ensuring alignment across all communication channels and materials.

Requirements

• Bachelor's degree in Marketing or a related field • Proven track record of at least 5 years in marketing, with a focus on fintech, technology, or related industries. • Prior experience in early-stage fintech B2B startups is a must. • Demonstrated success in developing and implementing comprehensive marketing strategies that drove customer acquisition and business growth. • Strong leadership and communication skills • Understanding of digital marketing, SEO, and analytics • Deep understanding of the fintech landscape, market trends, and customer behaviors. • Exceptional written and verbal communication skills, with the ability to craft compelling narratives for different audiences. • Proficiency in digital marketing tools, CRM systems, analytics platforms, and marketing automation software. • Innovative mindset with a passion for staying up-to-date with emerging marketing trends and technologies.