Stensul
The platform for collaborative email creation
email marketing • software-as-a-service • marketing technology • enterprise software • marketing
51 - 200
Director, Integrated Marketing
August 29
🏢 In-office - Manhattan
Stensul
The platform for collaborative email creation
email marketing • software-as-a-service • marketing technology • enterprise software • marketing
51 - 200
Description
• Stensul seeks a dynamic and experienced Director of Integrated Marketing to lead our pipeline-building efforts. • Develop and execute comprehensive demand-generation strategies. • Work closely with marketing, sales, and product teams to ensure alignment. • Manage high-caliber professionals responsible for digital acquisition, account-based marketing, and more. • Drive the ideation, creation, and execution of multi-channel marketing campaigns. • Optimize demand generation processes to improve efficiency and effectiveness. • Lead, manage, and develop a high-performing team. • Own the planning, budgeting, and forecasting process for the function. • Utilize marketing automation tools and CRM systems to track campaign performance and provide actionable insights.
Requirements
• Planner, coach, results-oriented manager. • 5+ years experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results. • Demonstrated experience leading the demand generation function to execute integrated marketing campaigns for specific verticals and target audiences. • 3+ years of experience leading and managing a team (5+) of direct reports. • Planning, budgeting, and forecasting the demand generation function to support company objectives. • Experience with account-based marketing strategy and tactics. • Advanced knowledge of the digital marketing landscape and emerging technologies and trends. • Strong understanding of marketing automation tools (e.g., Marketo), CRM systems (e.g., Salesforce), Web Analytics, BI dashboards, and other marketing technologies. • Excellent analytical skills with the ability to interpret data and provide actionable insights. • Excellent written and verbal communication skills. • Ability to work collaboratively across departments and with external partners. • Experience in marketing a B2B SaaS platform to line-of-business buyers in the enterprise segment required. • Experience marketing to the marketing function preferred. • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Benefits
• A competitive compensation package that includes equity. • Excellent medical, dental, and vision coverage for you and your dependents. • Weekly catered lunches and a fully stocked kitchen with snacks and beverages. • Extra goodies like team breakfasts, monthly team outings, etc. • 401(k), life insurance, commuter benefits, and parental leave plans. • Flexible time off policy to balance your work and life in the way that suits you best. • Collaborative, transparent, and fun-loving office culture. • We are a growing company, so as we grow, YOU will grow!
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