Associate Director, Paid Search

2 days ago

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IPG Mediabrands

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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)$1. .$1

Media Planning & Buying • Automation & Programmatic • Digital Media • Branded Content • Media Barter

10,000+

Description

• Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy • Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale • Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director • Responsible for management of direct reports as well as overall development and success of the team • Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals • Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team • Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO • Master, identify and communicate trends in search and client industries • Create and present case studies, POVs, etc. • Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.) • Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation

Requirements

• Substantial experience with within an agency environment required • Expert in Google, Bing, and other search partners • Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360 • Polished presence and presentations skills (presentation will be required) • Excellent writing skills with an attention to detail • Mastery of Microsoft Excel is required • Working knowledge of Word, and PowerPoint • Ability to multitask and handle other duties as assigned • Substantial managerial experience preferred