Manager, Digital Media (Paid Search + Youtube)

2 days ago

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Peloton Interactive

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Motivation that moves you.

Fitness • Networked fitness • Android • Cycling • Hardware

5001 - 10000

Description

• Global Channel ownership and execution of Peloton Paid Search (text and shopping), PMax, YouTube, campaigns including: • Strategy • Forecasting • Budget management • Ongoing optimization • Weekly reporting including creation and maintenance of dashboards • Testing calendars • Creative management with internal team and external agency • Relationship management with publisher and agency partners • Media tag management • Activation of media including optimization & budget management, testing and experiment design in partnership with our media agency. • Audience planning, campaign management & optimization, measurement planning and data application • Drive improved performance through ad hoc analysis to assess how we can improve performance on a weekly basis • Manage campaign budgets and advise on recommended campaign optimization. • Critically evaluate data sources, inventory and media platforms to create a competitive advantage • Working with internal & external creative agencies to coordinate channel specific creative. • Experience with A/B and multivariate testing, in-platform experiments, optimizing landing pages and user funnels

Requirements

• 4+ years proven expertise in Search and YouTube media execution • Deep AdWords experience • Experience in SA360 and DV360 a plus • Mobile Measurement Partner/MMP experience preferred (AppsFlyer) • Knowledge of ad tech landscape including areas such as event management (GTM or Segment), audience platforms, measurement, creative tools / DCO for social channels. • Acquisition, retail, or e-commerce campaign management experience • Familiarity working with cross-functional teams • Experience with A/B, multivariate, incrementality & conversion lift testing • Excellent skills in data-driven analysis • Proven track record of leading multiple projects and campaigns simultaneously • Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas) • A clear understanding of pacing, flighting, and nuances of leading channel-specific budgets • Experience with Google Sheets, Docs, and Slides a plus

Benefits

• Medical, dental and vision insurance • Generous paid time off policy • Short-term and long-term disability • Access to mental health services • 401k, tuition reimbursement and student loan paydown plans • Employee Stock Purchase Plan • Fertility and adoption support and up to 18 weeks of paid parental leave • Child care and family care discounts • Free access to Peloton Digital App and apparel and product discounts • Commuter benefits and Citi Bike Discount • Pet insurance and so much more!