Performance Marketing Manager - Enterprise
3 days ago
🏢 In-office - Manhattan
Description
• Plan, implement, and optimize digital campaigns across various channels, including search, social media, display, email, events and more. • Track and analyze campaign performance, making data-driven adjustments to increase return on investment and achieve key results. • Have responsibility for spending, and adjusting strategies while staying within budget and achieving marketing goals. • Build and implement strategies to generate high-quality leads. • Work closely with the sales team and account managers to ensure leads are accurately qualified and handed off for follow-up. • Leverage analytics tools to track, measure, and report on campaign performance and marketing effectiveness. • Provide insights and recommendations based on data analysis to optimize marketing strategies and drive continuous improvement. • Collaborate with cross-functional teams, including sales, product, and creative, to develop and implement integrated marketing campaigns. • Coordinate with external agencies and vendors as needed to support marketing initiatives. • Conduct market research to identify trends, opportunities, and competitive insights that inform marketing strategies.
Requirements
• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred. • 5+ years of experience in performance marketing, with a focus on B2B marketing and lead generation. • Consistent track record of leading successful digital marketing campaigns. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Experience with marketing automation platforms, CRM systems, and analytics tools (i.e., Marketo, Eloqua) • Excellent written and verbal communication skills. • Ability to manage multiple projects simultaneously and meet deadlines.
Benefits
• Bonus • Equity • Benefits.
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