Senior Manager, Paid Search
2 days ago
🏢 In-office - Manhattan
Description
• The Senior Manager, Paid Search responsible for leading paid search strategy and execution • Executes Performance Max, Demand Generation, and YouTube campaigns • Develops planning strategy based on keyword research and search volume data • Selects appropriate paid search engine, SEM tactics and campaign objectives based on client goals • Develops keywords and creative ad strategy based on client feedback • Manages campaign execution from start to finish
Requirements
• Strong team leadership qualities and experience in a management role • Strong organizational skills, attention to detail and project management • Experience leading client relationships • Experience with Performance Max, Demand Generation, YouTube, etc. • Experience pulling and interpreting data from Google Analytics • Knowledge of paid search landscape and the ever-changing Google products available • Strong analytical skills and understanding of KPI's for digital media • Google Analytics Certification is a plus • 5+ years of relevant experience
Benefits
• Medical • Dental • Vision • 401k (with employer match) • Tuition Reimbursement • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul • MyDays – Flexible holiday schedules • Short-Term Disability • Paid Employee Family Leave • Family Building Benefit
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