Senior Associate, Paid Search & Paid Social

2 days ago

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IPG Mediabrands

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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)$1. .$1

Media Planning & Buying • Automation & Programmatic • Digital Media • Branded Content • Media Barter

10,000+

Description

• Dynamic paid search & paid social expert • Challenge digital norms in a fast-paced environment • Develop and optimize best-in-class digital strategies • Communicate insights and strategies to clients • Train associates on platform execution • Act as point of contact for client communications • Optimize and maintain advertising campaigns • Draft proposals for paid social opportunities

Requirements

• Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.) • Process oriented with time management skills • Excellent writing and communication skills • Experience in executing multiple campaigns in Meta and one other platform • Thorough knowledge of social platform capabilities • Understanding of the SEM industry • Ability to translate client goals into media strategy • Expertise in testing marketing tactics • Skills in keyword research, ad copywriting, landing page optimization, and bid management • Comfortable working closely with peers and internal teams • Strong organizational skills and ability to multi-task • KINESSO does not require a college degree

Benefits

• Medical and dental coverage • 401(k) plans • Flex spending • Life insurance • Disability • Employee discount program • Employee stock purchase program • Paid family benefits • Discretionary time off days • Company-wide Appreciation Weeks • Wellness Days • Competitive Total Compensation package