Information Security Media Group (ISMG)
Security focus. Global reach. ISMG is a global leader in cybersecurity education, intelligence and research.
News • Education • Events • Marketing • Information Security
501 - 1000
Events Marketing Campaign Manager
September 12
🏢 In-office - Manhattan
Information Security Media Group (ISMG)
Security focus. Global reach. ISMG is a global leader in cybersecurity education, intelligence and research.
News • Education • Events • Marketing • Information Security
501 - 1000
Description
• Align with Global Events Department to develop & execute inbound marketing strategies. • Create content & manage multi-channel marketing campaigns for event attendance. • Analyze campaign effectiveness and optimize strategies. • Present performance analysis with key metrics to stakeholders.
Requirements
• Bachelor’s or Masters degree in Marketing, Events, Public Relations, Communications, or other related fields • 5-7+ years of experience in Inbound Marketing/Event Marketing • Experience deploying & managing multi-channel marketing campaigns from start to finish • Strong understanding of inbound digital marketing strategies such as SEO, key word search, programmatic, email marketing, social media management/ advertising, blog posts, video, etc. • Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus) • Excellent writing & editing skills with experience aligning creative content copy across various channels • Knowledge of website analytics tools & experience analyzing data • Ability to prioritize & manage multiple tasks & projects
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