Senior Account Executive, Influence

6 days ago

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Ketchum

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We are Ketchum, a global communications consultancy fueled by empathy and intelligence – progress at work for innovation, our employees and our clients since 1923.

PR • Public Relations • Communications

1001 - 5000

Description

• Ideate, price, pitch and execute scaled, multi-platform influencer campaigns across a variety of clients from B2C to B2B. • Deep knowledge of the influencer space, strong perspective and POV; considered a thought-leader for the agency and clients. • Strategic utilization of Influencer tools (including Tagger, Activate) and tech platforms for search and program management; recommendations for how tools can be used to improve efficiency, program learnings • Ability to manage multiple programs across multiple clients at a given time (typical workload will be across 5 – 7 projects) • Deep understanding of influencer metrics; ability to understand performance, predict performance, and suggest tactics for optimizing performance. • Ability to participate in the new business process, creative concepting of programs, understanding and pitching Ketchum’s strategic influencer process • Draft and negotiate contracts coordinating with team members, talent representation and Ketchum legal • High level of professionalism, ability to talk to and present to senior level clients. • Have strong relationships with agents, managers and publicists. • Monitor and keep abreast of industry news and trends report updates to team. • Mentor and manage junior team members

Requirements

• Bachelor's degree in communications, journalism, public relations, English, marketing or a related field preferred or relevant work experience • 4+ years of experience in Influencer Marketing, public relations, brand management in an agency or a non-agency setting • Comfort and familiarity in social and digital marketing; Knowledge of various social media tools and programs; monitors and reads online news daily • Excellent writing skills required • Knowledge of pop culture; Demonstrable engagement with popular culture and understanding of influencer landscape • Experience seeing influencer partnerships through from start to finish • Experience working with or vetting talent and/or influencers • Strong pitching, presentation and communication/ writing skills • Strong organizational skills and detail oriented with proven ability to multitask to manage priorities • Results driven with a focus on delivering excellent client service • Experience with Influencer tools

Benefits

• Hybrid Workplace: Three days a week in the office • Robust benefits program, effective within 30 days of hire • Paid maternity/paternity leave • Family Forming Benefits • Employee Recognition Program • Generous paid time off includes vacation, wellness, and extended holiday schedule • Various development opportunities to enhance personal and professional life • Tuition reimbursement • Monthly Cell Phone & Wi-Fi reimbursement