E-mail and SMS Marketing Manager

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KREWE

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We are a team of smart creatives that celebrate individual style through handcrafted accessories & experiences.

Eyewear • Fashion • Creative • Retail • Accessories

51 - 200

Description

• Responsible for developing Email & SMS campaigns that drive acquisition, retention, personalization, loyalty, and relationships with D2C customers • Maintain and optimize global CRM, ensuring effective communication to all KREWE customers and subscribers • Own Email & SMS/MMS campaign calendar planning & workflow • Curate campaign context, content and call-to-actions by putting together briefs • Review Email & SMS designs and provide feedback based on best practices • Compile, schedule & send all campaigns and transactional emails in Klaviyo and Attentive • Full administration over KREWE CRM Systems ensuring accurate customer database information • Collaborate with performance marketing teams to develop CRM strategies aligning with business goals • Monitor campaign performance and use data-driven insights to optimize future campaigns • Innovate, design, test and execute subscriber growth campaigns across all digital touch points • Ideate loyalty and retention touch-points to enhance customer LTV • Create regular reports and dashboards to track KPIs related to engagement and conversion

Requirements

• 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical • Bachelor’s Degree in Marketing, Business or related field • Proven track record in digital project management and ability to engage and manage needs from senior stakeholders • Strong organization and presentation skills for briefing creative teams • Proficiency in using CRM software (ideally Klaviyo) and other performance marketing automation tools • Solid understanding and experience in personalization (CRM) and segmentation marketing • Aptitude to thrive in a fast-paced and rapidly changing environment • Excellent analytical skills with strong data-mining and in-depth database segmentation experience preferred • Familiarity with data privacy regulations (ie GDPR, CAN-SPAM Act etc) and their implications for CRM activities

Benefits

• Group health plans: health, vision and dental insurance • Welfare benefits: life, ad&d, supplemental voluntary coverage • FSA Plan & HSA Program • 401(K) Investment Options • Adoption Assistance, EAP, Commuter Benefits • Paid Parental Leave • Quarterly Cultural Spend • Ongoing Training & Development, an Educational Allowance • 10 paid holidays & Paid Time Off accrual • KREWE employee frame discount (of course!)