Retention Marketing Manager

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KREWE

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We are a team of smart creatives that celebrate individual style through handcrafted accessories & experiences.

Eyewear • Fashion • Creative • Retail • Accessories

51 - 200

Description

• Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events. • Curate campaign context, content and call-to-actions by putting together briefs for the creative & copy teams to design into. • Review these Email & SMS designs and provide teams with feedback based on best practices, engagement data and testing responses. • Responsible for compiling, scheduling & sending all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs. • Full administration over the KREWE CRM Systems, ensuring accurate and up-to-date customer database information that follows best practices for data entry, data quality, and data privacy. • Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & Events to develop CRM strategies that align with business goals per channel. • Monitor campaign, flow and transactional Email/SMS performance and use data-driven insights to optimize future campaigns. • Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategy. • Ideate loyalty and retention touch-points and/or programs to enhance customer LTV for an omni-channel experience. • Create regular reports (weekly, monthly, annually) and dashboards to track KPIs related to engagement and conversion of all email & sms campaigns.

Requirements

• 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical • Bachelor’s Degree in Marketing, Business or related field • Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders • Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders • Proficiency in using CRM software (ideally Klaviyo) and other performance marketing automation tools • Solid understanding and experience in personalization (CRM) and segmentation marketing • Aptitude to thrive in a fast-paced and rapidly changing environment • Excellent analytical skills with strong data-mining and in-depth database segmentation experience preferred • Familiarity with data privacy regulations (ie GDPR, CAN-SPAM Act etc) and their implications for CRM activities

Benefits

• Group health plans: health, vision and dental insurance • Welfare benefits: life, ad&d, supplemental voluntary coverage • FSA Plan & HSA Program • 401(K) Investment Options • Adoption Assistance, EAP, Commuter Benefits • Paid Parental Leave • Quarterly Cultural Spend • Ongoing Training & Development, an Educational Allowance • 10 paid holidays & Paid Time Off accrual • KREWE employee frame discount (of course!)