Media Director, Performance

August 26

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Madwell

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Madwell is a multi-channel creative solutions and innovation company with offices in Brooklyn and Denver.

51 - 200

Description

• Oversee the setup, execution, and optimization of campaigns in owned channel platforms and/or DSPs, while tapping into data performance to improve campaign effectiveness. • Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media). • Direct management on platforms and tools such as DV360, Google Ads, Microsoft, Meta Ads Manager, TikTok Ads Manager, Amazon DSP, Tabelu and/or Looker Studio, etc. • Push for innovative and never-been-done-before performance media strategies and ways of working to deliver on the dynamic needs of our clients. • Develop measurement and optimization strategies for tactical media plans. • Work alongside the team to ensure reporting delivers on meaningful insights and actionable recommendations for clients. • Manage budget allocations and ROAS analysis for all demand generation and performance initiatives. • Commanding a room through persuasive, compelling presentations. • Be unflappable when things get tricky. • A keen ability to present complex ideas that inspires junior team members and c-suite executives. • Guide and mentor the mediums team across various digital channel experts (i.e. social, programmatic, search, etc.) • Prioritizing diversity, equity, and inclusion in all aspects of our work.

Requirements

• 8+ years of performance and digital media experience at a media or creative agency • Strong knowledge and experience planning, buying, executing, and optimizing performance media across channels: Display (DV360 preferred), Paid Social, Paid Search, OLV/CTV, Native, Audio, Digital OOH • Proven track record of advising optimal investment and audience strategy to achieve the campaign goals and drive strong return on investment • Success building and maintaining client relationships while managing an internal team • Distills complex data into actionable and meaningful insights that map back to larger KPIs and business objectives